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Market Sizing (TAM, SAM, SOM)
Executive Summary
The target market represents a significant opportunity, estimated at $500M (TAM). We initially focus on a $50M serviceable segment (SAM), aiming to capture $2.5M (SOM) within the first 2 years based on a projected 5% capture rate of the SAM.
Market Assumptions & Calculation
| Assumption | Value | Notes/Source |
|---|---|---|
| Target Population | ||
| Avg. Price/Customer ($) | ||
| Penetration Rate (%) - SAM | ||
| Capture Rate (%) - SOM |
Calculated Market Sizes:
TAM: $500,000,000
SAM: $50,000,000
SOM: $2,500,000
Geographic Market Segmentation
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Interactive Map Area
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Sensitivity Analysis
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Industry Benchmarks (Example)
Avg. SaaS SOM/TAM Ratio: ~1-5%
Typical B2B Penetration: 5-15%